Showing posts with label Seo On Page. Show all posts
Showing posts with label Seo On Page. Show all posts

Article Marketing and 5 Effective Ways in Avoiding Rejection

One of the best ways in promoting a website is through Article marketing. Article marketing is quite simple, very effective, and usually free (or very low cost).

However, for article marketing to work, your articles must be accepted by article directories, and these have to be published by webmasters and eZine publishers.

Basically, there are 5 simple ways to avoid getting your articles rejected. Simply take note of these 5 things to avoid, and for sure your article marketing will be successful.

Things to avoid when it comes to article marketing:

Number 1: Poor Writing

Being a great writer is not a requirement in getting your articles accepted in most article directories. But you do have to be at least moderately okay. Not everyone is talented in writing. As much as possible don’t be afraid to ask someone to review your articles, this is one way of assurance.

Number 2: Bad Grammar

Not everyone is that good when it comes to writing, grammar and submitting articles in a language (usually English) other than their own.

Article directories and publishers expect articles to be ready to publish, with little or no editing required. Minor issues may be overlooked, but when thousands of article submissions are coming in per day, it common that some articles are easily rejected when seen with wrong grammar.

But this doesn’t mean you don’t qualify for this, you can find someone who can help edit your articles and most editing only takes about 5 to 10 minutes.

Number 3: Badly Edited (Or Badly Spun) Articles

Most articles that are well-written sometimes contain a number of minor typos – misspelled words, missing words, etc. These are the sorts of errors that could have been caught by any word processor or even just reading the article before hitting send.

“Article spinning” software has been the cause of this problem. Basically, article spinning is the buying of rights to articles written by others. Which are then processed through special software that randomly replaces words and phrases. Their idea is to improve their article marketing by submitting unique articles.

Unless one overdoes this (refer to #4), there is really just one problem. Article spinning software often produces improper words or clumsiness. Sometimes you can’t determine whether an article was written by a non-English speaker or by article spinning software.

However, the solution is simple. Simply edit your articles manually before sending them, or have someone to edit them for you. Check both spelling and grammar. Then check how it flows.

Number 4: Duplicate (Or Almost-Duplicated) Articles

This one is related with #3, as it seems to be largely a result of private label rights content and “article spinning” software. There are some authors who continuously submit multiple copies of the same article with little difference with each article.

Avoid this cause it can cause an author to be banned, and you don’t want that to happen to you.

Number 5: Plagiarized Articles

This is probably the most annoying thing that would get your article rejected, copying and pasting works of others and claiming them to be yours will only get you banned in an instant.

There is nothing wrong with using Wikipedia or other sites as one of your sources – there are several good sources out there, but use a few more sources too, not just a single site, then add your own original thoughts and put it into your own words, not simply copying them.

Simply avoid these 5 and you’ll be on your way to success. If you can write and submit many articles and manage to avoid these 5 things, most of your articles will be accepted and will be extremely successful in such a short time.

by, ThemeLib

Effective SEO Tips in Increasing Blog Traffic

While it is true that “content is king” in blog publishing, writing blog content is not the only activity that a blogger can do to attract readers. Quality SEO (Search Engine Optimization) is important as well when it comes to this kind of marketing.

There are actually several SEO tips in making a blog into a highly trafficked site. And this is what we’ll show you below.

Keywords should be placed Strategically

When it comes to search engines, always consider search engines like Google and Yahoo, which send out automated web crawlers or “spiders” to categorize and rank published web sites and blogs on the web, do so by searching for relevant content through strategically displayed keywords.

So make sure to follow the following:

1. The title () tag of the website is always crawled (i.e. noticed) by search engine spiders, so try to make sure the blog with keywords is placed in the title tag to gain higher results in the search engines.

2. The heading () tags are also usually crawled. As much as possible your keywords should be present in each webpage.

3. Keywords placed as textual descriptions in the tags of images are also scanned by search engine spiders. This is one of the SEO tips that are crucial for graphics-driven posts.

4. Search engine spiders don’t ignore keywords in inbound or outbound links to blog sites. For inbound links from other websites to your blog, keywords should be a part of the anchor text (the clickable text in a link). For outbound links your URL link should have keywords on other people’s web pages.

5. Try to achieve the right number of keywords to preserve keyword density (how frequent the keyword appears). Bloggers have direct control over this metric, by writing blog posts with around 3% keyword density. More than that could annoy blog readers and might be seen as spamming. However, less than 7% may cause the spiders to miss the keyword for the blog.

6. Search engine spiders are also friendly toward keyword synonyms. Try using synonyms to limit keyword monotony in posts to optimize your blog site.

Linking for Ranking

Establishing quality links in the blog is another strategy worth doing, particularly incoming links from similar sites. Getting competitor sites to link to your blog is considered a major help that increases your blog’s status in your niche circle and search engine rankings as well.

Another tip is the setup of enduring inbound links. Aging links are favored by search engines, being interpreted as an endorsement by the linking website and acts as a proof of organic link-building.

As much as possible, avoid broken links at all cost. Search engines demote blog ranking if they find erroneous links.

Search Engine Algorithms

Search engines index and rank websites in accordance to their algorithms, although many SEO tips focus on keywords and link building because they’re common to most search engines. Google, in particular, uses sitemaps to index blogs and sites. The use of the robots.txt file is also another method that search engines utilize in ignoring or indexing a site. Use the file carefully to ban or un-ban certain portions of your site from search engine rankings. This is certainly one tip you need to carefully consider.

by, ThemeLib

Basic Things on Online Affiliated Marketing

Online Affiliate Marketing functions as revenue for sharing ventures between a website owner and a certain online merchant. The website owner places advertisements on his websites to either aid in selling the merchant’s products or simply send potential customers to the merchant’s website in exchange for a share of the profits grained through it.

Affiliate Marketing Program

Affiliate marketing programs are sometimes called an affiliate program; but can be sometimes referred to as a pay-for-performance program or associate program. Basically, an affiliate program is a marketing tool for the e-business that makes it function, which is called merchant or advertiser that functions as a source of revenue for the e-business that participates in it, which is called an affiliate, associate or publisher.

There are practically three ways in earning money through affiliate marketing:

1) Pay per Click or Cost-per-click affiliate programs:

Each time a potential customer leaves the affiliate website through a click on the link that leads to the merchant’s website, a certain amount of money is then deposited into the affiliate’s account. This amount is dependent on the amount of the commission.

2) Pay per Lead or Cost-per-lead affiliate programs:

The merchant gives the affiliate a fixed set amount depending on the visitors clicking on the link; this applies to this such as completing an online survey, registering at the site and other alternatives to it.

3) Pay per Sale or Cost-per-sale affiliate programs:

Every time a sale is made from advertising on the affiliate’s website, a certain percentage is given to the affiliate’s account.

The Amazon Story is practically the world’s largest bookstore that has one of the most successful examples of an affiliate program (which is called their associate program). Amazon currently has over 1 million affiliates, which basically means that over 1 million sites are actively promoting their products each single day. If you do the computations Amazon generates over 40% of its revenue through its affiliates program, this is over 3 billion dollars in revenue each year.

Affiliate Programs used as a Marketing Tool

The two major advantages to merchant:
1. being able to tie marketing effort directly to a lead or sales.
2. The merchant pays only for the acquired results.

The Advantages to affiliate:
1. Additional sources of revenue for affiliate who also sells products/services are gained
2. A primary source of revenue for affiliate/s who offers services or information

Here are two approaches for operating A Successful Affiliate Marketing:

1. Try to acquire a huge and affiliate membership. The Amazon associates programs have over 1 million members which are very much diverse:
- RVPart – Sells parts related to recreational vehicles and motor homes.
- Dilbert – Functions as a site for viewing cartoons, playing games, sending electronic greeting cards and so much more.
- Books for Managers – Is a site for business related reviews and lists of the current top-selling business-related books by Business week, the Wall Street Journal, The New York Times, USA Today, and other publications.

2. Try to acquire a smaller number of highly effective affiliates that possess a high volume of website traffic and offers web page content, products as well as services that are directly related to the merchant’s genre of products and services.

by, ThemeLib

Knowing the Difference between Article Marketing and Traditional Article Writing

People usually get confused by this. They wonder why writers write articles with money not being the prime objective, of course, in the traditional sense; one is paid by the articles made.

Article Marketing is not just simply “article writing” but rather, a new concept that’s used by web experts in making their business known over the web.

Basically, it’s all about link exchanging and distribution, the more websites who include a link to your own website, the more exposure you gain; this increases one’s chances on more sales.

Only drawback to Link Distribution is that there’s nothing about your link that’s unique. Because of this, links are now allowed to contain keywords or short words that make them more effective.

That’s what article marketing is, simple and does not require one to be a genius at writing. But rather, it’s about marketers and savvy web entrepreneurs who aim to increase their popularity on the web using an article to draw followers who’ll be interested in their products.

Article marketing also lets you place your creativity into it, and getting people to link your works and site requires much tactics.

Article marketing explained in 4 simple points:

1.) An article syndication site is needed to start Article Marketing.

2.) Written articles made by marketers and writers are collected by the site.

3.) A personal bio and link to their website is then required from the authors.

4.) These articles are then selected by other websites who want to elaborate something in the scope of their niche.

Nowadays, article writing is not all about generating money from the articles but rather targeted at ‘exposure’ over the web.

Exposure comes from your articles that do great at search engine results. This basically means that when you write on a certain topic and most people are interested in them, and then you’ve got yourself a good skill at that. By increasing your numbers of written article pertaining on that niche, your chances of getting linked and exposure continues to rise to the point you’ve reached the top search engine results, that’s the best reward one can get in writing articles.

So what kind of people should utilize Article Marketing as a way to become well-known and successful on the internet?

- Anybody who aims to make a product.

- Anybody that has a website.

- Anybody who aims to build a brand.

- Anybody that aims to make a web-based business that would eventually generate income in the long term.

The Characteristics of Web Articles:

- Short and Concise

- organized and easily understood

- Helpful and informative

- Has a Light promotional tone

- Should always point to your URL

You’re always free to hire someone who can write for you. If you really want to be a big brand name, it’d be better to find someone who‘s willing to “concept out” your articles.

A real copywriter to streamline aggressive marketing campaign is recommended to pitch a product that you will surely sell – the link at the end of your article.

Article Marketing is all about Link Distribution and information-luring readers. It’s not about getting prizes. It’s good old web marketing with creative writing twists.

Now that you have an idea on what article marketing is all about, I bet you’re ready to start on your own. So what’re you waiting for, time to make that first step in your career at article marketing.

by, ThemeLib

Reason Why Search Engine Optimization (SEO) is Such a Popular Discussion Topic

Nowadays, Search engine optimization is quite one of the most popular topics to be discussed concerning the issue on the web. However, because of its popularity, its also being misunderstood by many.

Basically, Search Engine Optimization is all about altering the web page or site so that it gains a high ranking on the search engines.

But as of now, even a simple topic of SEO can greatly start discussions on what it is and how does it fulfill its purpose.

So the question perhaps, why is SEO such a popular and controversial topic that causes so much debate within the SEO community as well as the website owners. So, here are 6 reasons on how and why SEO is so popular.

1. Targeted Website Traffic – Basically if you ask any website owner or anyone from the SEO industry what’s the most crucial thing for a successful website to have, they’re sure to tell you ‘targeted website traffic.’ And the number one place to get traffic is from the search engines.

Majority of the purchases made on the web as well as any visit to website is made through the use of a search engine. Since SEO is focused on optimizing websites for ranking success in search engines, it simply follow that several people would be interested in its benefits.

2. SEO Controversy
– SEO is one of the most controversial topics today when it comes to internet processes. SEO is crucial since it can determine a sites visibility.

However, some opponents claim that a site can achieve great search engine results even without the help of SEO professionals. This topic has been quite the cause of debates over the SEO industry and its opponents; you can see that debates are happening all over the web concerning this topic.

But whether you like it or not, SEO really does provide a great deal of controversy. Furthermore, since SEO is capable of generating traffic, SEO will continue to be a popular topic for anyone who understands the rules of the World Wide Web.

3. Money
– Search engine optimization is a huge business and can generating billions all through their advertising. While websites earn billions as well through their owners each year by using search engines either through paid advertisements or organic (free) listings in search results.

It’s no doubt that SEO is sure to cause great debates and a discussion considering that they’re the one’s capable of placing a site into success.

Furthermore, search engine optimization is quite a popular topic for decision makers for many companies that provide additional attention to SEO in the business world and even farther than that.

4. No Standard SEO Rules or Regulations – Almost anything can be said or done because on the web considering there’s no certain rule governing the internet population.

In a sense, no one is actually really right or wrong concerning thoughts, comments or decisions about SEO techniques and methods. Right is wrong is basically dependent to what they think is ethical. Basically depends on the person. That’s why so-called labels exist in the SEO industry.

5. Search Engines – SEO was basically made from the use of Search Engines. As what statistics show, majority of the sales made on the web are through the use of Search engines. Because of the dominant role that search engine’s play in a site’s success, successful search engines tend to develop an informal relationship with the SEO industry. It takes a little work of SEO to aid a search engine know what to give searchers of a certain search.

6. SEO Mystery
– Almost no SEO professionals will explain what they do regarding SEO work in detail. Some give little information, which is mainly done as marketing efforts. Search engine optimization (SEO) is truly a mystery for any average website owner or people interested in organic search engine rankings.

Hopefully by now, you understand why SEO is such a great topic for discussions. It’s because of their unique ability to render a site’s success is what makes it one of the most popular things on the web today. If you know how to use it and understand how it works, its no doubt you’ll gain your own success.

by, ThemeLib

SEO Tips for Better Performance

Introduction – when it comes to studying b your bound to get confused between on-site and off-site b strategies. On-site tactics are a bit straight-forward and are usually written of the most. This usually requires one to work with about 10 clients and another 10 personal web sites over an 18 month period.

There are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. And here are those major components:

1) Title Tags
- The title tag in your HTML Meta code tells the browser what to display in the title of the window at the top of the screen. Since it’s visible to the user, Google heavily relies on this text to determine what your site is about. That’s why it’s important that your title tag be filled with keywords relevant to your site. However, avoid repetition of this on your other pages. Different keyword phrases in your title tags should match your pages accordingly. Remember, SEO is all about helping the search engines identify what your site is all about.

2) The first H1 tag
– like the title tag, Google will look at the first H1 text to appear on your page which also signals what your page is all about. Use this wisely, and like the title tag, avoid repetitions.

3) The name of the page itself
– Plain English should be used for SEO. You will notice that WordPress uses this extensively in their blog software. WordPress did this intentionally that’s why they’re considered the best blog for SEO. Example, http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform better than http://example.com/?AID=22. Because there is descriptive text in the longer version aids the search engines in knowing what the page is about. However, many people have written about issues around “dirty links” and SEO (links including system variable data such as AID=22 in the example above). I think it’s better if you can design your system without any variable data. This way it’s easier for the search engine as well as the end-user.

4) Keyword Meta tags – This tag is quite essential for SEO, but largely ignored by search engine due to user-misuse. This tag is not visible to the end-user, so unscrupulous web masters abused it and became less-and-less important for SEO. However, one should populate keyword tags because they’re still looked at in some way. It’s basically like an instance of your keywords that helps in SEO.

5) Description Meta tag - This tag is still useful, but probably only for Yahoo and MSN. This variable-driven should be considered carefully like the title tags and make the description appropriate to the page. Remember, this doesn’t harm SEO.

6) Keyword Density
- This is very important for SEO. Remember, that the search engines are computer programs analyzing your site to know what it’s all about. They basically count certain keywords and begin a calculation to it. By looking at the most popular keyword phrases, their programs understand the important themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well. Keyword density is quite important if you wish to be seen by the search engines. My preferred approach is to write content straight-up for the first draft. Then, edit grammar, consistency, and clarity, and also density. Your content should run through a density checker and see what phrases are used the most. Make sure your keywords are visible 2-4% of your page, but avoid that it might look spamming, keep your readers in mind.

7) Outbound links - Quantity and quality of your links are important. As you build links out of your page, be specific about where they are directed. Avoid low quality links. Remember to keep an eye on the number of your links, the less the better. However, having no outbound links is not always good considering that most Search engines use outbound links to determine your site’s position. So again, select these links decisively understanding How they’ll impact your site’s SEO.

by, ThemeLib

What To Do When AdSense Serves The Wrong Ads


The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click.

This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.

However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.

One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.

Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it's easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.

By Dave Lavinsky

Google's AdSense a bonanza for some Web sites


LOS ANGELES — Canadian software developer and part-time humorist Eric Giguère made fun of the avalanche of Internet arthritis drug offers on his Web site last year. For his efforts, he received a $350 check from Internet search giant Google.

Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.

"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."


Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.

It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.

Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.

"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."

Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.

Web site publishers don't disagree.

"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."

Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.

Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.

Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.

With AdSense, "You write content, publish it, and the money starts to pour in," he says.

When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.

He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."

In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.

How it works

Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.

The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."

AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.

AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.

Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.

There's an art to optimizing a site to attract more links — and generate more revenue.

Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."

Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."

But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.

Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.

"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."

Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."

With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.

For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.

"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."

How long will search sizzle?


Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.

Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.

"Click fraud" is another nettlesome issue for Google and Yahoo.

Advertisers pay for ads only when they're clicked, but it doesn't always work that way.

Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.

Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."

University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."

"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."

Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.

Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."

How AdSense works

Advertisers pay Google and Yahoo to have their ads appear next to search results. Google's AdSense program gives advertisers additional reach, by putting their ads onto an estimated 200,000 additional Web sites.

The twist is that Google pays each Web publisher a commission, in exchange for running the ads. It's found money for many publishers, who say they make anywhere from $50 to $200 a month and beyond.

- Advertisers buy search keywords.
- A purchase of "cell phone" for instance, produces ads next to search results on Google's main page. The same purchase also produces AdSense ads for cell phones on many other sites, including Chris Pirillo's Lockergnome gadget and gizmo blog, when cell phones are mentioned.


By Jefferson Graham, USA TODAY

How to Profit from Knowing the Most Expensive Keywords


By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.

The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive “free” traffic. Or, if you already have an existing well-ranked site, you can create new pages linked from your existing pages. A second way to drive traffic is through online advertising.

With regards to advertising, one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your website that serves ads based on expensive keywords. For instance, advertising on the keyword “painting” ($0.20 keyword), and sending visitors to your site about the related topic “home remodeling” ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords.

Likewise there are many opportunities to run banner and other ads through online advertising networks to drive traffic to your website. These ads can run on both “painting” and “home remodeling” websites. The cost of CPM (cost per impression) advertising typically does not reflect the price of the keywords. That is, a banner ad on a “painting” website typically costs the same as a banner ad on a “home remodeling” website. This sharply contrasts the price of PPC advertising on search engines which vary widely based on the keyword.

There are two other ways to profit from knowing the most expensive keywords. The first doesn’t even require you to own or operate a website. In this method, you advertise using inexpensive means (e.g., via pay-per-click advertising on inexpensive keywords or CPM advertising) and direct traffic to high paying affiliate offers. The second method is to set up your own search engine. There are several companies that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive traffic directly to your PPC results, and get paid every time someone clicks on one of the results. Likewise, on your search engine’s home page, you can include many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.

Understanding keyword pricing is critical to the online advertising, PPC search engine and affiliate marketing businesses – businesses that combine for over $25 billion a year in revenues. With a market of this size, generating substantial profits, if you have the right information, is really not that challenging.

by. toppayingkeywords

Maximizing AdSense Revenues via Up-Selling



If you go into any Blockbuster Video store, you quickly notice the company’s use of a classic marketing technique – up-selling correlated products. This technique is highly effective at maximizing Blockbuster’s revenue and profit per customer. Moreover, this same technique can be applied to websites using Google’s AdSense program.

Up-selling is defined as selling additional, often higher priced, products and services to current customers. Ideally, the upsold products are correlated to the initial products – that is, they fill the same, or similar customer need that the first product did. Blockbuster up-sells its rental customers by offering them new and previously owned videos for sale. It also groups videos and posts signs saying “if you liked this video, you’ll like this video” spurring rentals of the new video.

To show how this technique can be applied to Google AdSense, let us look at an example of a painting website. To begin, it is critical to understand that by enrolling in the AdSense program the “product” that this website is selling is the keyword “paint” or “painting” as these keywords will show up in the AdSense results posted on their web pages. It is also critical to understand the price of these keywords, or how much the advertiser pays when someone clicks on one of their ads (a portion of which is passed on from Google to the owner of the painting website). In this case, top advertisers are paying approximately 19 cents for the keyword “paint” and 45 cents for the keyword “painting.”

By applying the technique of up-selling correlated products to the painting website, the website owner could dramatically increase the price of its products and the rate at which people buy (click on) the product. Like in the Blockbuster example, the key is to first determine expensive, correlated products to up-sell. In the painting case, one keyword that quickly comes to mind is “home remodeling” as painting is often part of a larger home remodeling project. Moreover, “home remodeling” has a price of $1.70, or nearly nine times the price of “paint.” Furthermore, finding keywords correlated to “home remodeling” yields even more expensive keywords such as “home improvement loan” which currently has a price of $6.50, or thirty-four times the price of the original term “paint.”

Now that the more expensive and correlated products have been identified, the website owner must create web pages with quality content about these products and entice, via text and links, visitors to go to these pages. The higher quality the content, the more enticing the product or service becomes, and the more likely a visitor is to click on one of the high paying AdSense ads.

In summary, by simply posting AdSense ads on their websites, most website owners are losing out on significant profits. Rather, they must identify the most expensive keywords that are correlated to their existing keywords and create web pages with quality content about these pages. While this requires some work, the returns on this investment are significant.

by. toppayingkeywords

Elements of Search Engine Optimization (SEO)



Search engine Optimization is a web based marketing strategy that is widely used today. To open your business or product to all possible clients, you have to make your website highly visible. The success of your business or product depends on the consumers. You have to reach out to the market so that you will get better results. Search engine optimization is cost effective. It allows you to engage in a process which does not require you to spend much. In the process of Search engine optimization, there are four basic elements. Knowing and recognizing these elements can lead to successful web advertising.

The first element in Search engine Optimization is content. You must make sure that you can provide the most relevant keywords and phrases in your business field. These keywords and phrases should be free from spelling or grammatical errors in order to achieve better search ranking. They should also be simple and plain so that they will directly point to what the searching customer wants to know. This will make your web site search engine-friendly.

The second element is inbound linking. In search engine optimization, you must provide inbound links as much as possible. This will allow you to have a better coverage online, thus leading to more customer webpage views. With the millions of people inquiring about anything, you can be sure you can get your share of the market.

Outbound linking is also a useful element of Search engine optimization. Although it is advised to have less outbound links from your website now, quality outbound links can still help you promote your business.

The last element of SEO is website submission. It is important to submit your website to the various popular websites so that it can be evaluated and will eventually get the chance of being placed on the top lists. Search engines have their rules, so you must follow each of these rules strictly.

Writing SEO Aricles



SEO (Search Engine Optimization) is one of the most effective tools in internet marketing. The use of articles equipped with key words is used in online marketing. Search engines like Yahoo, Google and alike are the usual sites of which people visit to find a wide array of information.

The purpose of SEO (Search Engine Optimization) with keywords is to increase the traffic for a certain website thereby gaining the highest rank in search engines. Web marketers are on the outlook of gaining the spot so that web surfers can see their website upfront.

Keywords must be integrated in each article. Since the density and frequency of the key word is the solution for optimizing a spot in the search engines online. The keyword density should pass the algorithms utilized by most popular search engines.

Online web content writers, seek for that strong SEO (Search Engine Optimization) solution. This is much helpful during the phase of which web administrators work with to augment their ranking on the search engine. Writing web contents which are brief and concise will enable the web owner to gain that top spot. A good website content writer must be employed.
Writing articles for websites are more than just writing articles. It helps a lot when the writer understands the very reason why you do SEO (Search Engine Optimization).

The proper way to go about this web content writing is to gain knowledge of the very essence of SEO and hunt for the best keyword search, never overdo your articles with the keywords. It is not a good idea. Finally write as creatively as you can. That is the reason why you are called a writer.

by themlib

Tips to Get Free Traffic to your Blog


49 Tips to get free traffic to your Blog

1. Write and submit articles to the article directories.
2. Leave comments on other people’s blogs with a backlink to your site.
3. Answer people’s questions on www dot answers dot yahoo.com.
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to www dot PRWeb dot com.
6. Advertise your website in the appropriate category on www dot CraigsList dot com.
7. Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to
your site.
8. Start a blog and submit it to the 100’s of free blog directories.
9. Manually submit your website to the major search engines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. It’s a free and easy way to get a little more
traffic.
12. Make a custom 404 error page for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a bookmark this site link to your webpages.
15. Have a tell-a-friend form on your site.
16. Send articles to ezine publishers that includes a link to your website.
17. Hold a crazy content and make it go viral.
18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.
19. Add an RSS feed to your blog.
20. Submit your site to any related niche directories on the net.
21. Participate in a banner or link exchange program.
22. Create a software program and give it away for free.
23. Purchase the misspellings or variations of your domain name, or those of your competitors.
24. Buy a domain name related to your niche that is already receiving traffic and forward it to your site.
25. Pass out business cards with your domain on them everywhere you go.
26. Start and affiliate program and let your affiliates send you visitors.
27. Start a page on social bookmarking sites such as www dot MySpace dot com.
28. Submit a viral video to www dot YouTube dot com
29. Conduct and publish surveys to your website.
30. Find joint venture partners that will send you traffic.
31. Start your own newsletter or ezine.
32. Use a autoresponder or email campaign to keep people coming back to your site.
33. Purchase ads on other sites.
34. Send a free copy of your product to other site owners in exchange for a product review.
35. Sell or place classified ads on www dot eBay dot com with a link to your site.
36. Post free classified ads on any of the sites that allow them with a link to your site.
37. Exchange reciprocal links with other related websites.
38. Network with other people at seminars or other live events.
39. Purchase advertising in popular newsletters or ezines.
40. Advertise on other product’s thank you pages.
41. Create a free ebook and list in on the free ebook sites.
42. Buy and use a memorable domain name.
43. Do something controversial.
44. Create an Amazon profile and submit reviews for books and other products that you have read.
45. Start a lens on www dot Squidoo dot com.
46. Use a traffic exchange (low quality traffic, but can sometimes be worthwhile).
47. Get referrals form similar but non-competing sites.
48. Create and sell a product with resell or giveaway rights and include a link to your site in it o others
pass it around for you.
49. Email your list. If you don’t have one, get one.

Search Engine Populer


Beberapa Search Engine Populer
Untuk bisa dikenal di dunia maya, sama seperti dunia nyata, anda
harus memperkenalkan diri terlebih dahulu. Cara termudah, pilihlah orang-orang yang memang terkenal gaul untuk anda temui terlebih dahulu. Seiring dengan luasnya pergaulan mereka, tentu saja nama anda juga akan ikut dikenal luas. Begitu juga di internet. Cukup daftarkan blog anda ke beberapa situs pencari (search engine) yang ada di internet dan merekalah yang akan memperkenalkan anda kepada para pengguna internet. Beberapa situs pencari yang ada di dunia maya adalah :

1. Google (http://google.com)
Untuk mendaftar anda bisa ke http://google.com/addurl.htm

2. Yahoo (http://yahoo.com)
Untuk mendaftar anda bisa ke http://siteexplorer.search.yahoo.com

3. MSN (http://msn.com)
Untuk mendaftar anda bisa langsung ke
http://search.msn.com/docs/submit.aspx

4. Live (http://live.com)
Untuk mendaftar anda bila ke http://search.msn.com/docs/submit.aspx

5. Altavista (http://altavista.com)
Untuk mendaftar anda bisa ke http://altavista.com/addurl/default

6. AOL (http://aol.com)
Untuk mendaftar anda bisa ke http://google.com/addurl.htm

7. Alltheweb (http://alltheweb.com)
Untuk mendaftar anda bisa ke http://alltheweb.com/add_url.php

8. Baidu (http://baidu.com)
Untuk mendaftar anda bisa ke http://baidu.com/about/service

Setelah mendaftarkan diri di situs-situs pencari ini, mereka akan mulai mengcrawl
(menelusuri) situs anda dan memasukkan situs anda ke dalam daftar
mereka. Ketika seseorang melakukan pencarian lewat situs-situs tersebut dan
salah satu keywordnya berkaitan dengan situs anda, maka situs anda akan
ikut muncul pada hasil pencarian tersebut.
Beberapa Situs Penyedia Asesoris Blog
1. www.oggix.com
2. www.bravenet.com
3. www.blogger-templates.blogspot.com
4. www.flooble.com
5. www.itypeit.net
6. www.bunnyherolabs.com
7. www.tickerfactory.com
8. www.picturetrail.com
9. www.bigoo.ws
10. www.feedmap.net
11. www.kewlbox.com

Top 10 Google Dengan Template Seo Friendly

Ingin blog anda masuk Top 10 Google? Pintar-pintarlah dalam memilih template, memilih template seo friendly akan memudahkan blog anda meraih top 10 google, salah memilih blogger template bisa menyulitkan blog anda untuk menembus top 10 google. Bagaimana cara memilih template seo friendly? Berikut ini Saya akan paparkan Tips Memilih Template Seo Friendly untuk blogger atau lainnya, lengkap dengan beberapa link template seo friendly yang bisa anda coba.


Sebelumnya Anda perlu mengetahui alur google dalam mengindex blog anda, karena dari sini Anda bisa menilai apakah suatu template seofriendly atau tidak. Beginilah ketika robot google mengunjungi blog anda:

1. Google mengunjungi blog mulai dari bagian atas kiri ke kanan kemudian kebawahnya lagi dan berakhir pada bagian kanan bawah, seperti ketika membaca buku.

2. Bagian yang paling pertama diindex adalah title tag, yaitu judul post anda.

3. Bagian terakhir yang diindex adalah footer.

Dengan mengetahui alur google dalam membaca blog anda, kita bisa mengatur sedemikian rupa agar bagian-bagian penting pada blog kita lebih dahulu dibaca oleh google. Ada tool yang membantu anda mengetahui alur robot google ketika meng-crawl blog anda yaitu Seobrowser

Lalu bagaimana tips memilih template seo friendly agar segera tampil pada top 10 google:
  • Pilihlah template dengan halaman posting sebelah kiri dan sidebar sebelah kanan

    Tujuannya agar isi artikel kita lebih dahulu diindex oleh google karena bagian artikel ini mengandung keyword yang banyak dan sesuai dengan isi artikel.

  • Pilihlah template yang ringan diload

    penjelasan sederhananya robot google sangat sibuk sehingga malas kalo harus berlama-lama mengunjungi blog yang lelet he..he..

  • Pilih template yang tidak terlalu banyak image (supaya ringan diload)

  • Kurangi script yang ga perlu
Bagaimana menilai seberapa seo friendly suatu template ? Anda bisa mencoba tool seo analizer dari Raven.

Dengan memilih template yang tepat blog anda bisa masuk 10 besar google. dan rahasia top 10 google yang pertama harus anda ketahui, adalah rahasia template seo friendly ini.

Dari mana anda bisa mendapatkan Template Seo Friendly? Anda bisa mendapatkan dengan mudah template seo friendly ini melalui mesin google dengan mengetikkan kata kunci "blogger template seo friendly" atau yang semisalnya. Beberapa template seo friendly yang pernah saya coba dan berhasil membawa blog saya ke Top 10 google diantaranya:

1. Elegant style buatan OOM

2. Seo friendly template buatan mas iwan

3. Beberapa template buatan mas isnaini

Bagaimana dengan template blog anda sudah seo friendly kah? jika belum silahkan pertimbangkan untuk ganti theme. jika sudah saya berharap blog anda segera masuk Top 10 Google, jika sudah berhasil masuk 10 besar google, saya berharap blog anda bertahan pada halaman pertama google tersebut.

NB: Saduran dari Bang Jay