Effective SEO Tips in Increasing Blog Traffic

While it is true that “content is king” in blog publishing, writing blog content is not the only activity that a blogger can do to attract readers. Quality SEO (Search Engine Optimization) is important as well when it comes to this kind of marketing.

There are actually several SEO tips in making a blog into a highly trafficked site. And this is what we’ll show you below.

Keywords should be placed Strategically

When it comes to search engines, always consider search engines like Google and Yahoo, which send out automated web crawlers or “spiders” to categorize and rank published web sites and blogs on the web, do so by searching for relevant content through strategically displayed keywords.

So make sure to follow the following:

1. The title () tag of the website is always crawled (i.e. noticed) by search engine spiders, so try to make sure the blog with keywords is placed in the title tag to gain higher results in the search engines.

2. The heading () tags are also usually crawled. As much as possible your keywords should be present in each webpage.

3. Keywords placed as textual descriptions in the tags of images are also scanned by search engine spiders. This is one of the SEO tips that are crucial for graphics-driven posts.

4. Search engine spiders don’t ignore keywords in inbound or outbound links to blog sites. For inbound links from other websites to your blog, keywords should be a part of the anchor text (the clickable text in a link). For outbound links your URL link should have keywords on other people’s web pages.

5. Try to achieve the right number of keywords to preserve keyword density (how frequent the keyword appears). Bloggers have direct control over this metric, by writing blog posts with around 3% keyword density. More than that could annoy blog readers and might be seen as spamming. However, less than 7% may cause the spiders to miss the keyword for the blog.

6. Search engine spiders are also friendly toward keyword synonyms. Try using synonyms to limit keyword monotony in posts to optimize your blog site.

Linking for Ranking

Establishing quality links in the blog is another strategy worth doing, particularly incoming links from similar sites. Getting competitor sites to link to your blog is considered a major help that increases your blog’s status in your niche circle and search engine rankings as well.

Another tip is the setup of enduring inbound links. Aging links are favored by search engines, being interpreted as an endorsement by the linking website and acts as a proof of organic link-building.

As much as possible, avoid broken links at all cost. Search engines demote blog ranking if they find erroneous links.

Search Engine Algorithms

Search engines index and rank websites in accordance to their algorithms, although many SEO tips focus on keywords and link building because they’re common to most search engines. Google, in particular, uses sitemaps to index blogs and sites. The use of the robots.txt file is also another method that search engines utilize in ignoring or indexing a site. Use the file carefully to ban or un-ban certain portions of your site from search engine rankings. This is certainly one tip you need to carefully consider.

by, ThemeLib