Nowadays, Search engine optimization is quite one of the most popular topics to be discussed concerning the issue on the web. However, because of its popularity, its also being misunderstood by many.
Basically, Search Engine Optimization is all about altering the web page or site so that it gains a high ranking on the search engines.
But as of now, even a simple topic of SEO can greatly start discussions on what it is and how does it fulfill its purpose.
So the question perhaps, why is SEO such a popular and controversial topic that causes so much debate within the SEO community as well as the website owners. So, here are 6 reasons on how and why SEO is so popular.
1. Targeted Website Traffic – Basically if you ask any website owner or anyone from the SEO industry what’s the most crucial thing for a successful website to have, they’re sure to tell you ‘targeted website traffic.’ And the number one place to get traffic is from the search engines.
Majority of the purchases made on the web as well as any visit to website is made through the use of a search engine. Since SEO is focused on optimizing websites for ranking success in search engines, it simply follow that several people would be interested in its benefits.
2. SEO Controversy – SEO is one of the most controversial topics today when it comes to internet processes. SEO is crucial since it can determine a sites visibility.
However, some opponents claim that a site can achieve great search engine results even without the help of SEO professionals. This topic has been quite the cause of debates over the SEO industry and its opponents; you can see that debates are happening all over the web concerning this topic.
But whether you like it or not, SEO really does provide a great deal of controversy. Furthermore, since SEO is capable of generating traffic, SEO will continue to be a popular topic for anyone who understands the rules of the World Wide Web.
3. Money – Search engine optimization is a huge business and can generating billions all through their advertising. While websites earn billions as well through their owners each year by using search engines either through paid advertisements or organic (free) listings in search results.
It’s no doubt that SEO is sure to cause great debates and a discussion considering that they’re the one’s capable of placing a site into success.
Furthermore, search engine optimization is quite a popular topic for decision makers for many companies that provide additional attention to SEO in the business world and even farther than that.
4. No Standard SEO Rules or Regulations – Almost anything can be said or done because on the web considering there’s no certain rule governing the internet population.
In a sense, no one is actually really right or wrong concerning thoughts, comments or decisions about SEO techniques and methods. Right is wrong is basically dependent to what they think is ethical. Basically depends on the person. That’s why so-called labels exist in the SEO industry.
5. Search Engines – SEO was basically made from the use of Search Engines. As what statistics show, majority of the sales made on the web are through the use of Search engines. Because of the dominant role that search engine’s play in a site’s success, successful search engines tend to develop an informal relationship with the SEO industry. It takes a little work of SEO to aid a search engine know what to give searchers of a certain search.
6. SEO Mystery – Almost no SEO professionals will explain what they do regarding SEO work in detail. Some give little information, which is mainly done as marketing efforts. Search engine optimization (SEO) is truly a mystery for any average website owner or people interested in organic search engine rankings.
Hopefully by now, you understand why SEO is such a great topic for discussions. It’s because of their unique ability to render a site’s success is what makes it one of the most popular things on the web today. If you know how to use it and understand how it works, its no doubt you’ll gain your own success.
by, ThemeLib
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