SEO Tips for Better Performance

Introduction – when it comes to studying b your bound to get confused between on-site and off-site b strategies. On-site tactics are a bit straight-forward and are usually written of the most. This usually requires one to work with about 10 clients and another 10 personal web sites over an 18 month period.

There are certain basic on-site SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. And here are those major components:

1) Title Tags - The title tag in your HTML Meta code tells the browser what to display in the title of the window at the top of the screen. Since it’s visible to the user, Google heavily relies on this text to determine what your site is about. That’s why it’s important that your title tag be filled with keywords relevant to your site. However, avoid repetition of this on your other pages. Different keyword phrases in your title tags should match your pages accordingly. Remember, SEO is all about helping the search engines identify what your site is all about.

2) The first H1 tag – like the title tag, Google will look at the first H1 text to appear on your page which also signals what your page is all about. Use this wisely, and like the title tag, avoid repetitions.

3) The name of the page itself – Plain English should be used for SEO. You will notice that WordPress uses this extensively in their blog software. WordPress did this intentionally that’s why they’re considered the best blog for SEO. Example, http://example.com/?On-Site-vs-Off-Site-SEO-tactics&AID=22 will perform better than http://example.com/?AID=22. Because there is descriptive text in the longer version aids the search engines in knowing what the page is about. However, many people have written about issues around “dirty links” and SEO (links including system variable data such as AID=22 in the example above). I think it’s better if you can design your system without any variable data. This way it’s easier for the search engine as well as the end-user.

4) Keyword Meta tags – This tag is quite essential for SEO, but largely ignored by search engine due to user-misuse. This tag is not visible to the end-user, so unscrupulous web masters abused it and became less-and-less important for SEO. However, one should populate keyword tags because they’re still looked at in some way. It’s basically like an instance of your keywords that helps in SEO.

5) Description Meta tag - This tag is still useful, but probably only for Yahoo and MSN. This variable-driven should be considered carefully like the title tags and make the description appropriate to the page. Remember, this doesn’t harm SEO.

6) Keyword Density - This is very important for SEO. Remember, that the search engines are computer programs analyzing your site to know what it’s all about. They basically count certain keywords and begin a calculation to it. By looking at the most popular keyword phrases, their programs understand the important themes of your page. If you observe your own writing on a specific subject, you will see the patterns as well. Keyword density is quite important if you wish to be seen by the search engines. My preferred approach is to write content straight-up for the first draft. Then, edit grammar, consistency, and clarity, and also density. Your content should run through a density checker and see what phrases are used the most. Make sure your keywords are visible 2-4% of your page, but avoid that it might look spamming, keep your readers in mind.

7) Outbound links - Quantity and quality of your links are important. As you build links out of your page, be specific about where they are directed. Avoid low quality links. Remember to keep an eye on the number of your links, the less the better. However, having no outbound links is not always good considering that most Search engines use outbound links to determine your site’s position. So again, select these links decisively understanding How they’ll impact your site’s SEO.

by, ThemeLib